Facilitating and Rewarding Creativity During New Product Development
| Year of publication: |
2011
|
|---|---|
| Authors: | Burroughs, James E ; Dahl, Darren W ; Page Moreau, C ; Chattopadhyay, Amitava ; Gorn, Gerald J |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 75.2011, 4, p. 53-68
|