It's the Thought (and the Effort) That Counts: How Customizing for Others Differs from Customizing for Oneself
| Year of publication: |
2011
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|---|---|
| Authors: | Page Moreau, C ; Bonney, Leff ; Herd, Kelly B |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 75.2011, 5, p. 120-120
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