Factors affecting customer attitude toward internet banking adoption : an empirical investigation in Indian context
Sanjay K. Jain, Pooja Jain
| Year of publication: |
2019
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|---|---|
| Authors: | Jain, Sanjay K. ; Jain, Pooja |
| Published in: |
Journal of commerce & business studies. - Delhi : [Verlag nicht ermittelbar], ISSN 2322-0767, ZDB-ID 2780109-3. - Vol. 6.2019, 1/2, p. 38-57
|
| Subject: | Customer technology adoption | Customer attitude toward internet banking adoption | Technology acceptance model (TAM) | Perceived usefulness and ease of use | Perceived risk | Perceived cost and benefit | Innovationsakzeptanz | Innovation adoption | Konsumentenverhalten | Consumer behaviour | Electronic Banking | Electronic banking | Indien | India | Innovationsdiffusion | Innovation diffusion | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014518944