Factors affecting donations in U.S. retail stores : a conceptual framework
Year of publication: |
November 2016
|
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Authors: | Savas, Selen |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 33.2016, p. 178-185
|
Subject: | Cause-related marketing | Retail consumer behavior | Donations in retail stores | Retailers | Nonprofit | USA | United States | Einzelhandel | Retail trade | Fundraising | Konsumentenverhalten | Consumer behaviour | Cause-Related Marketing | Nonprofit-Organisation | Nonprofit organization | Nonprofit-Marketing | Nonprofit marketing |
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