Factors affecting luxury purchase intention : a conceptual framework based on an extension of the theory of planned behavior
Sheetal Jain, Mohammed Naved Khan and Sita Mishra
| Year of publication: |
October-December 2015
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| Authors: | Jain, Sheetal ; Khan, Mohammed Naved ; Mishra, Sita |
| Published in: |
South Asian journal of management : SAJM. - Hyderabad : AMDISA, ISSN 0971-5428, ZDB-ID 2446149-0. - Vol. 22.2015, 4, p. 136-163
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| Subject: | Costumer behavior | Luxury fashion brands | Luxury good consumption | Purchase intention | Theory of planned behavior | Konsumentenverhalten | Consumer behaviour | Luxusgüter | Luxury goods | Verbrauchereinstellung | Consumer attitudes | Mode | Fashion | Markenimage | Brand image | Kaufentscheidung | Purchase decision |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011537086