Factors affecting pass-along emil intentions (PAEIs) : integrating the social capital and social cognition theories
Chien-chih Huang; Tung-ching Lin; Kuei-ju Lin
| Year of publication: |
2009
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|---|---|
| Authors: | Huang, Chien-chih ; Lin, Tung-ching ; Lin, Kuei-ju |
| Published in: |
Electronic commerce research and applications. - Amsterdam [u.a.] : Elsevier, ISSN 1567-4223, ZDB-ID 2539019-3. - Vol. 8.2009, 1/6, p. 160-169
|
| Subject: | E-Mail | E-mail | Virales Marketing | Viral marketing | Sozialkapital | Social capital |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003958276