Factors affecting users' release behavior intention based on WeChat innovation platform : an exploratory study
Wanxin Xue, Yilei Pei, Dandan Li, Yi Li
| Year of publication: |
October-December 2017
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| Authors: | Xue, Wanxin ; Pei, Yilei ; Li, Dandan ; Li, Yi |
| Published in: |
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1539-2937, ZDB-ID 2270169-2. - Vol. 15.2017, 4, p. 72-82
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| Subject: | Behavior Intention | Influence Factors | Motivation Theory | WeChat | Konsumentenverhalten | Consumer behaviour | Motivation | Innovation |