Factors driving virtual running event participation : a CHAID segmentation approach
Bianca Lizelle Frost, Elizabeth Ann du Preez, and Yolanda Jordaan
| Year of publication: |
2024
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| Authors: | Frost, Bianca Lizelle ; Preez, Elizabeth A. du ; Jordaan, Yolanda |
| Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 33.2024, 4, p. 397-413
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| Subject: | CHAID analysis | market segmentation | virtual running events | Marktsegmentierung | Market segmentation | Virtuelle Organisation | Virtual organization | Virtuelle Realität | Virtual reality | Social Web | Social web | Marketingmanagement | Marketing management | Event-Marketing | Event marketing | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.32731/SMQ.334.122024.06 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015192274