Factors identification of online reputation and relationship with trust : a study of generation Y
Rashik Gupta and Karteek Ponnuru, Anil Kumar, Shrawan Kumar Trivedi
| Year of publication: |
2017
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|---|---|
| Authors: | Gupta, Rashik ; Ponnuru, Karteek Ramalinga ; Kumar, Anil ; Trivedi, Shrawan Kumar |
| Published in: |
International journal of business information systems : IJBIS. - Olney, Bucks. : Inderscience Enterprises, ISSN 1746-0972, ZDB-ID 2193362-5. - Vol. 26.2017, 2, p. 151-165
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| Subject: | online trust | online reputation | generation Y | exploratory factor analysis | EFA | multiple regression analysis | e-commerce | Electronic Commerce | E-commerce | Vertrauen | Confidence | Reputation | Online-Handel | Online retailing | Beziehungsmarketing | Relationship marketing | Faktorenanalyse | Factor analysis | Firmenimage | Corporate reputation | Social Web | Social web | Online-Marketing | Internet marketing |