Factors influencing consumer use of a sport-branded app : the technology acceptance model integrating app quality and perceived enjoyment
Doyeon Won, Weisheng Chiu and Hyun Byun
| Year of publication: |
2023
|
|---|---|
| Authors: | Won, Doyeon ; Chiu, Weisheng ; Byun, Hyun |
| Subject: | Branded sport app | Information system success model | Mobile application | Partial least squares | Perceived enjoyment | Technology acceptance model | Innovationsakzeptanz | Innovation adoption | Mobile Anwendung | Konsumentenverhalten | Consumer behaviour | Strukturgleichungsmodell | Structural equation model | Partielle kleinste Quadrate | Produktqualität | Product quality | Informationssystem | Information system |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJML-09-2021-0709 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014285970