Factors influencing smartphone adoption : a study in the Indian bottom of the pyramid context
Year of publication: |
2020
|
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Authors: | Baishya, Kuldeep ; Samalia, Hash Vardhan |
Published in: |
Global business review. - New Delhi [u.a.] : SAGE Publ., ISSN 0973-0664, ZDB-ID 2211884-6. - Vol. 21.2020, 6, p. 1387-1405
|
Subject: | anxiety | effort expectancy | perceived monetary value | performance expectancy | self-efficacy | Smartphone adoption at BOP | Indien | India | Mobiltelefon | Mobile phone | Innovationsakzeptanz | Innovation adoption | Konsumentenverhalten | Consumer behaviour |
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