Factors influencing word of mouth behaviour in the restaurant industry
Year of publication: |
2017
|
---|---|
Authors: | Reza Jalilvand, Mohammad Reza ; Salimipour, Sirous ; Elaysi, Mehdi ; Mohammadi, Mehdi |
Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 35.2017, 1, p. 81-110
|
Subject: | Word of mouth | Relöationship quality | Restaurant industry | Consumer behaviour | Konsumentenverhalten | Gastronomie | Virales Marketing | Viral marketing | Dienstleistungsqualität | Service quality |
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