Examining the relationship between branding and customers' attitudes toward banking services : empirical evidence from Iran
Mohammad Reza Reza Jalilvand, Arash Shahin and Leila Nasrolahi Vosta
| Year of publication: |
2014
|
|---|---|
| Authors: | Reza Jalilvand, Mohammad Reza ; Shahin, Arash ; Vosta, Leila Nasrolahi |
| Published in: |
International journal of Islamic and Middle Eastern finance and management. - Bingley : Emerald, ISSN 1753-8394, ZDB-ID 2460750-2. - Vol. 7.2014, 2, p. 214-227
|
| Subject: | Iran | Branding | Islamic banking | Attitude | Banking services | Konsumentenverhalten | Consumer behaviour | Islamisches Finanzsystem | Islamic finance | Markenführung | Brand management | Bankgeschäft | Markenartikel | Brand | Finanzdienstleistung | Financial services | Bank | Kundenzufriedenheit | Customer satisfaction |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011335125