Factors predicting co-creation of value : a study of boutiques
Gurjeet Kaur, Rita Devi and Sanjeewani Sehgal
| Year of publication: |
January-June 2015
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|---|---|
| Authors: | Sahi, Gurjeet Kaur ; Devi, Rita ; Sehgal, Sanjeewani |
| Published in: |
Metamorphosis : a journal of management research. - Lucknow : [Verlag nicht ermittelbar], ISSN 0972-6225, ZDB-ID 2434108-3. - Vol. 14.2015, 1, p. 1-13
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| Subject: | Composite Expertise | Customer Participation and Co-Creation of Value | Resource Integration | Kundenintegration | Customer integration | Kundenwert | Customer value | Betriebliche Wertschöpfung | Value creation | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011485932