Facts or story? : the impact of website content on narrative believability and purchase intention
Mario L. Cassar, Albert Caruana and Jirka Konietzny
| Year of publication: |
2022
|
|---|---|
| Authors: | Cassar, Mario ; Caruana, Albert ; Konietzny, Jirka |
| Subject: | Fact-based content | narrative believability | objective product knowledge | purchase intention | story-form content | Website | Konsumentenverhalten | Consumer behaviour | Narrative Methode | Narrative method | Produktinformation | Product information | Content Management | Content management | Kaufentscheidung | Purchase decision |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/13527266.2021.1929408 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013371056