Fairness quality : a conceptual model and multiple-item scale for assessing firms' fairness : an exploratory study
Year of publication: |
2015
|
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Authors: | Bang, Nguyen ; Simkin, Lyndon ; Klaus, Philipp ; Chen, Junsong |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 31.2015, 11/12, p. 1181-1206
|
Subject: | fairness | ethics | quality | scale development | conceptual framework | metric | Gerechtigkeit | Justice | Performance-Messung | Performance measurement | Qualitätsmanagement | Quality management | Produktqualität | Product quality | Ethik | Ethics | Kundenzufriedenheit | Customer satisfaction |
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