Fairness through transparency : the influence of price transparency on consumer perceptions of price fairness
Year of publication: |
2015
|
---|---|
Authors: | Rothenberger, Sandra |
Publisher: |
Brussels : Univ. Libre de Bruxelles, Solvay Brussels School of Economics and Management, Centre Emile Bernheim |
Subject: | Price fairness | Satisfaction | Attitudinal loyalty | Price sensitivity | Konsumentenverhalten | Consumer behaviour | Gerechtigkeit | Justice | Preismanagement | Pricing strategy | Kundenzufriedenheit | Customer satisfaction | Preis | Price | Wahrnehmung | Perception | Beziehungsmarketing | Relationship marketing |
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