Family business branding from a signaling theory perspective : an integrative framework

Marco Galvagno, Vincenzo Pisano and Sonia M. Strano

Year of publication:	2023
Authors:	Galvagno, Marco ; Pisano, Vincenzo ; Strano, Sonia M.
Subject:	Bibliometrics \| Family business brand \| Literature review \| Signaling theory \| Familienunternehmen \| Family business \| Bibliometrie \| Signalling \| Markenführung \| Brand management \| Markenimage \| Brand image

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