Family business image and reputation : a model of the influencing factors, actions, and effects
Year of publication: |
2019
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Authors: | Motoc, Adrian |
Published in: |
Management dynamics in the knowledge economy. - Bucharest : NUPSPA, ISSN 2392-8042, ZDB-ID 2819566-8. - Vol. 7.2019, 4/26, p. 503-519
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Subject: | family business | image | reputation | corporate communication | Familienunternehmen | Family business | Reputation | Öffentlichkeitsarbeit | Public relations | Spieltheorie | Game theory | Firmenimage | Corporate reputation | Prinzipal-Agent-Theorie | Agency theory |
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