Fancy a coffee with Friends in 'Central Perk'? Reverse product placement, fictional brands and purchase intention
| Year of publication: |
2013
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| Authors: | Muzellec, Laurent ; Kanitz, Christopher ; Lynn, Theodore |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Henley-on-Thames [u.a.] : World Advertising Research Center, ISSN 0261-9903, ZDB-ID 832054. - Vol. 32.2013, 3, p. 399-418
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