Fandom Analytics : Creating and Harnessing Consumer and Cultural Passion

by Michael Lewis

Introduction The Most Important Person in the World -- The Fandom Analytics Framework -- Fandom Foundations: Stories and Narratives -- Fandom Meaning: Community and Identity -- Fandom Measurement: Brand Equity and Customer Equity -- Fandom Extensions: Transference and Sponsorship -- Sports and Entertainment Product Analysis -- Application 1: Fan Insights -- Application 2: Brand Measurement -- Application 3: Fan Lifetime Value -- Application 4: Sponsorship Valuation -- Commentary.

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Year of publication:	2024
Authors:	Lewis, Michael
Publisher:	2024.: Cham : Springer Nature Switzerland 2024.: Cham : Imprint: Springer
Subject:	Entertainment Fandom \| Sports Fandom \| Influencer Marketing \| Fandom Brand Equity \| Sports Marketing Analytics \| Fandom Consumer Equity \| Sportmarketing \| Sports marketing \| Konsumentenverhalten \| Consumer behaviour \| Sport \| Sports \| Marketingmanagement \| Marketing management

Extent:	1 Online-Ressource (XIV, 260 p. 22 illus.)
Series:	Business Guides on the Go
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-3-031-65925-6 ; 978-3-031-65924-9 ; 978-3-031-65926-3 ; 978-3-031-65927-0
Other identifiers:	10.1007/978-3-031-65925-6 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10015053281