Features - The Role of ABM in Measuring Customer Value - Your customers are valuable -- But not all are of equal value. Using techniques based on ABM, you can discover who are the "champions" and who are the "losers" and redeploy your customer relations management resources.
Year of publication: |
2001
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Authors: | Ness, Joseph A. ; Schroeck, Michael J. ; Letendre, Rick A. ; Douglas, Willmar J. |
Published in: |
Strategic finance : leadership strategies in accountants and financial professionals. - Montvale, NJ : Institute of Management Accountants, ISSN 0025-1690, ZDB-ID 14706659. - Vol. 82.2001, 9, p. 32-37
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