FEATURES - What's Wrong With Conjoint Analysis? - Researchers miss opportunities by clinging to this incomplete, unrealistic technique.
| Year of publication: |
2001
|
|---|---|
| Authors: | Gibson, Lawrence D. |
| Published in: |
Marketing research : a magazine of management and applications. - Chicago, Ill : American Marketing Assoc, ISSN 1040-8460, ZDB-ID 10227647. - Vol. 13.2001, 4, p. 16-19
|