Fee or free? How much to add on for an add-on
Year of publication: |
2011
|
---|---|
Authors: | Fruchter, Gila ; Gerstner, Eitan ; Dobson, Paul |
Published in: |
Marketing Letters. - Springer. - Vol. 22.2011, 1, p. 65-78
|
Publisher: |
Springer |
Subject: | Pricing | Add-ons | Complimentary service | Supplementary fee |
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