Fee or free? : how much to add on for an add-on
Gila Fruchter; Eitan Gerstner; Paul Dobson
| Year of publication: |
2011
|
|---|---|
| Authors: | Fruchter, Gila E. ; Gerstner, Eitan ; Dobson, Paul |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 22.2011, 1, p. 65-78
|
| Subject: | Niedrigpreisstrategie | Low-cost strategy | Dienstleistung | Services | Leistungsbündel | Bundling strategy | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009125071