Feedback information and consumer motivation : the moderating role of positive and negative reference values in self-regulation
Rana Sobh; Brett A. S. Martin
| Year of publication: |
2011
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|---|---|
| Authors: | Sobh, Rana ; Martin, Brett A. S. |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 45.2011, 6, p. 963-986
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| Subject: | Konsumentenverhalten | Consumer behaviour | Kaufmotiv | Consumer motivation | Bedürfnisse | Needs | Kommunikation | Communication | Kontrolltheorie | Control theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009231671