Feeling confident and smart with webrooming : understanding the consumer's path to satisfaction
Carlos Flavián & Raquel Gurrea & Carlos Orús
| Year of publication: |
2019
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|---|---|
| Authors: | Flavián Blanco, Carlos ; Gurrea Sarasa, Raquel ; Orús, Carlos |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 47.2019, p. 1-15
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| Subject: | Multichannel marketing | Webrooming | Confidence | Smart shopping | Satisfaction | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Vertrauen | Vertriebsweg | Distribution channel | Zufriedenheit | Arbeitszufriedenheit | Job satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.intmar.2019.02.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012060908