Feeling leads to believing : a Kansei-based approach to explore website users' purchase intention in the travel agency sector
Year of publication: |
February 2017
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Authors: | Chang, Kuo-Chien |
Published in: |
Information systems and e-business management : ISeB. - New York, NY [u.a.] : Springer, ISSN 1617-9846, ZDB-ID 2069863-X. - Vol. 15.2017, 1, p. 21-50
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Subject: | Travel agency website | Kansei engineering | Perceived affective quality | Perceived website quality | Perceived trust | Website | Reisevermittler | Travel agency | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality | Vertrauen | Confidence | Electronic Commerce | E-commerce | Online-Marketing | Internet marketing | Emotion |
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