Feeling trusted and taking-charge behaviour : an internal branding perspective based on self-categorization theory
Abudoukadierjiang Rouzi, Yongli Wang
| Year of publication: |
2021
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|---|---|
| Authors: | Rouzi, Abudoukadierjiang ; Wang, Yongli |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 94.2021, p. 1-11
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| Subject: | Feeling trusted | Internal branding | Perceived insider status | Self-categorization theory | Self-efficacy | Taking-charge behaviour | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Emotion | Verhalten | Behaviour | Interne Markenführung |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijhm.2020.102831 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012495027