Female self-enhacement, ingratiation practices and consumption symbolism : qualitative insights into personality driven customer behaviour and evaluations of consumer electronics

Robert James Thomas

Year of publication:	2014
Authors:	Thomas, Robert James
Published in:	Journal of customer behaviour. - Helensburgh : Westburn, ISSN 1475-3928, ZDB-ID 2163005-7. - Vol. 13.2014, 4, p. 291-324
Subject:	Customer behaviour \| Self-monitoring \| Ingratiation \| Consumer electronics \| Qualitative research \| Focus groups \| Konsumentenverhalten \| Consumer behaviour \| Marktforschung \| Market research \| Qualitative Methode \| Qualitative method

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