Female sports celebrities targeting female teenagers : a content analysis of magazine advertising
Melissa St. James
| Year of publication: |
2010
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|---|---|
| Authors: | James, Melissa St. |
| Published in: |
Journal of business & economics research. - Littleton, Colo., ISSN 1542-4448, ZDB-ID 2442104-2. - Vol. 8.2010, 1, p. 1-13
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| Subject: | Frauen | Women | Jugendliche | Youth | Printwerbung | Print advertising | Sportler | Athletes | Celebrity-Werbung | Celebrity endorsement | Werbewirkung | Advertising effects | Zielgruppe | Target group | Konsumentenverhalten | Consumer behaviour | Weibliche Arbeitskräfte | Women workers | Sport | Sports | Werbung | Advertising |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003946759