Figuratively bleeding or just bleeding? : exploring consumers' personal values and emotions within simple and rhetorically constructed violent ad contexts!
Ioannis G. Theodorakis; Christos Koritos
| Year of publication: |
2011
|
|---|---|
| Authors: | Theodorakis, Ioannis G. ; Koritos, Christos |
| Published in: |
Breaking new ground in theory and practice. - Wiesbaden : Gabler, ISBN 978-3-8349-3134-4. - 2011, p. 475-492
|
| Subject: | Werbung | Advertising | Gewalt | Violence | Werbewirkung | Advertising effects | Werbepsychologie | Psychology of advertising | Soziale Werte | Social values | Südosteuropa | Southeastern Europe |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009380988