Financial consequences of adding bricks to clicks
Erik Maier, Rico Bornschein, Rico Manss, Damian Hesse
| Year of publication: |
2023
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|---|---|
| Authors: | Maier, Erik ; Bornschein, Rico ; Manß, Rico ; Hesse, Damian |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 40.2023, 3, p. 609-628
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| Subject: | Bricks to clicks | Offline channel addition | Omnichannel | Omnichannel segment | Profits | Vertriebsweg | Distribution channel | Multikanalvertrieb | Multichannel strategy | Online-Marketing | Internet marketing | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijresmar.2023.06.003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014383231