Finding gold at the end of the rainbowflag? : claim vagueness and presence of emotional imagery as factors to perceive rainbowwashing
Tim Wulf, Brigitte Naderer, Zoe Olbermann and Julian Hohner
| Year of publication: |
2022
|
|---|---|
| Authors: | Wulf, Tim ; Naderer, Brigitte ; Olbermann, Zoe ; Hohner, Julian |
| Subject: | corporate hypocrisy | deceptive marketing | LGBTQIA* | rainbowwashing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2022.2053393 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013484600