Finding the right shade of green : the effect of advertising appeal type on environmentally friendly consumption
Year of publication: |
2014
|
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Authors: | Green, Todd ; Peloza, John |
Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 43.2014, 2, p. 128-141
|
Subject: | Konsumentenverhalten | Consumer behaviour | Öko-Produkt | Sustainable product | Öko-Marketing | Green marketing | Werbepsychologie | Psychology of advertising | USA | United States |
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