"Fitness" Marketing: Celebrity or Non-Celebrity Endorsement?
Year of publication: |
1997
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Authors: | Nataraajan, Rajan ; Chawla, Sudhir K. |
Published in: |
Journal of professional services marketing. - New York, NY : Haworth Press, ISSN 0748-4623, ZDB-ID 6160001. - Vol. 15.1997, 2, p. 119-130
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