Five seconds to the ad : how program-induced mood affects ad countdown effects
Year of publication: |
2019
|
---|---|
Authors: | Venmahavong, Tiffany ; Yoon, Sukki ; Kim, Kacy K. ; Yoo, Chan Yun |
Subject: | video clip | mood regulation theory | Werbung | Advertising |
-
Is WhatsApp a "new age advertising tool"?
Srivastava, Mallika, (2022)
-
Why pay for something you can get free? : Indian market mavens' M-coupon redmenption behaviors
Gorder-Hinchey, Bonnie, (2019)
-
Ndlovu, Sbonelo Gift, (2022)
- More ...
-
Active bidders versus smart bidders
Kim, Kacy K., (2019)
-
Branded entertainment : Gender differences in reactions to star ratings
Kim, Kacy K., (2019)
-
Park, Sohyeon, (2023)
- More ...