Flawed tools : the efficacy of group research methods to generate customer ideas
Gary R. Schirr
| Year of publication: |
2012
|
|---|---|
| Authors: | Schirr, Gary R. |
| Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 29.2012, 3, p. 473-488
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| Subject: | Produktentwicklung | New product development | Kundenintegration | Customer integration | Gruppenentscheidung | Group decision-making |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009559958