User research for product innovation : qualitative methods
Gary R. Schirr
| Year of publication: |
2013
|
|---|---|
| Authors: | Schirr, Gary R. |
| Published in: |
The PDMA handbook of new product development. - Hoboken, NJ : Wiley, ISBN 978-0-470-64820-9. - 2013, p. 231-243
|
| Subject: | Produktentwicklung | New product development | Qualitative Methode | Qualitative method | Innovation | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research | Kundenintegration | Customer integration |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009710757