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Flexible decomposition of price promotion effects using store-level scanner data

Harald J. VanHeerde, Peter S. H. Leeflang, and Dick R. Wittink
Year of publication:
2002
Authors: Heerde, Harald J. van ; Leeflang, Peter ; Wittink, Dick R.
Publisher: Cambridge, MA
Subject: Verkaufsförderung | Sales promotion | Dekompositionsverfahren | Decomposition method | Preismanagement | Pricing strategy
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