Measuring the effect of promotion in non-controlled settings : a decompositional approach
Steven Cuellar, Michael Noland and Scott Kirkwood
| Year of publication: |
2012
|
|---|---|
| Authors: | Cuellar, Steven ; Noland, Michael ; Kirkwood, Scott |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 20.2012, 2, p. 103-111
|
| Subject: | Return on Investment | Return on investment | Verkaufsförderung | Sales promotion | Dekompositionsverfahren | Decomposition method |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009630782