Fly with the wings of live-stream selling : channel strategies with/without switching demand

Ran Pan, Juan Feng, Zhenling Zhao

Year of publication:	2022
Authors:	Pan, Ran ; Feng, Juan ; Zhao, Zhenling
Published in:	Production and operations management : the flagship research journal of the Production and Operations Management Society. - London : Sage Publications, ISSN 1937-5956, ZDB-ID 2151364-8. - Vol. 31.2022, 9, p. 3387-3399
Subject:	ability to sell \| channel strategy \| channel-based price discrimination \| live-stream selling \| switching demand \| Vertriebsweg \| Distribution channel \| Preisdifferenzierung \| Price discrimination \| Verkauf \| Selling \| Theorie \| Theory \| Konsumentenverhalten \| Consumer behaviour \| Preismanagement \| Pricing strategy \| Marketingmanagement \| Marketing management \| Nachfrage \| Demand

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