Focal brand experience and product based norms as moderators in the satisfaction formation process
Paul G. Patterson; Lester W. Johnson
| Year of publication: |
1995
|
|---|---|
| Authors: | Patterson, Paul G. ; Johnson, Lester W. |
| Publisher: |
Sydney : Graduate School of Business, Univ. of Sydney |
| Extent: | 21 S. : graph. Darst. |
|---|---|
| Series: | Working paper series / Management Research Centre. - Sydney : Graduate School of Business, Univ. of Sydney. - Vol. 95,02 |
| Type of publication: | Book / Working Paper |
| ISBN: | 0-86758-882-9 |
| Source: |
Persistent link: https://www.econbiz.de/10004346411