Focus: Radio - Radio as the 'brand conversation' medium - Do you talk to your radio? Lots of people do, and they like the ads to be conversations, too.
| Year of publication: |
2004
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|---|---|
| Authors: | Ingram, Andrew ; Barber, Mark |
| Published in: |
ADMAP : for decisionmakers in advertising, marketing, media, planning & research. - London : Reed Publ. Serv., ISSN 0001-8295, ZDB-ID 10488297. - Vol. 39.2004, 11, p. 28-30
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