An advertiser's guide to better radio advertising : tune in to the power of the brand conversation medium
Andrew Ingam and Mark Barber
| Year of publication: |
2005
|
|---|---|
| Authors: | Ingram, Andrew ; Barber, Mark |
| Publisher: |
Chichester [u.a.] : John Wiley |
| Subject: | Radio advertising |
| Extent: | XVI, 216 p. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-470-01292-7 |
| Source: |
Persistent link: https://www.econbiz.de/10004824270