Food delivery application user segmentation in the mobile marketing world in China
Jun (Justin) Li, Mark A. Bonn, Juan Wang and Meehee Cho
| Year of publication: |
2023
|
|---|---|
| Authors: | Li, Jun ; Bonn, Mark Andrew ; Wang, Juan ; Cho, Meehee |
| Published in: |
Journal of the Asia Pacific economy. - London : Taylor & Francis, ISSN 1469-9648, ZDB-ID 2018960-6. - Vol. 28.2023, 2, p. 484-501
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| Subject: | Latent class segmentation analysis | app user segmentation | food delivery applications | O2O commerce | Marktsegmentierung | Market segmentation | China | Konsumentenverhalten | Consumer behaviour | Zielgruppe | Target group | Mobile Anwendung | Mobile application |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/13547860.2021.1969839 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014295522