Unraveling mobile internet behavior through customer segmentation : a latent class analysis
Xuebin Cui, Fei Jin
| Year of publication: |
2023
|
|---|---|
| Authors: | Cui, Xuebin ; Jin, Fei |
| Published in: |
Electronic commerce research. - Dordrecht : Springer Science Business Media B.V., ISSN 1572-9362, ZDB-ID 2038488-9. - Vol. 23.2023, 4, p. 2379-2398
|
| Subject: | Customer segmentation | Latent class model | Mobile app usage | Mobile marketing | Mobilkommunikation | Mobile communications | Zielgruppe | Target group | Marktsegmentierung | Market segmentation | Konsumentenverhalten | Consumer behaviour | Mobile Anwendung | Mobile application | Beziehungsmarketing | Relationship marketing | Mobile Marketing | Marketingmanagement | Marketing management | Online-Marketing | Internet marketing | Internet |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s10660-022-09542-y [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014418170