Marketing insights for mobile advertising and consumer segmentation in the cloud era : a Q-R hybrid methodology and practices
Ki Youn Kim; Bong Gyou Lee
| Year of publication: |
2015
|
|---|---|
| Authors: | Kim, Ki Youn ; Lee, Bong Gyou |
| Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 91.2015, p. 78-92
|
| Subject: | Mobile advertising | New media marketing | Consumer segmentation | Q methodology | Subjectivity study | Cloud computing | Cloud Computing | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Mobilkommunikation | Mobile communications | Werbung | Advertising | Marktsegmentierung | Market segmentation | Mobile Marketing | Mobile marketing | Zielgruppe | Target group | Werbewirkung | Advertising effects |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011317272