Food-evoked emotions and purchase intention in mobile watched YouTube chocolate campaigns : an application of FaceReader online and self-measurement methods
Foteini-Rafailia Panavou, Katerina Tzafilkou, Anastasios A. Economides
| Year of publication: |
2025
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|---|---|
| Authors: | Panavou, Foteini-Rafailia ; Tzafilkou, Katerina ; Economides, Anastasios A. |
| Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1033, ZDB-ID 2251608-6. - Vol. 16.2025, 2, p. 218-240
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| Subject: | consumer emotions | face tracking | food-elicited emotions | health-promotion messages | purchase intention | YouTube mobile campaigns | Emotion | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Online-Handel | Online retailing | Werbewirkung | Advertising effects | Kaufentscheidung | Purchase decision |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJEMR.2025.144755 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015357981