Food shoppers' share of wallet : a small city case in a changing competitive environment
Muhammad Masood Azeem, Derek Baker, Renato A. Villano, Stuart Mounter, Garry Griffith
| Year of publication: |
July 2018
|
|---|---|
| Authors: | Azeem, Muhammad Masood ; Baker, Derek ; Villano, Renato Andrin ; Mounter, Stuart ; Griffith, Garry Richard |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 43.2018, p. 119-130
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| Subject: | Share of wallet | Loyalty program | Supermarkets | Grocery shoppers | Australia | Lebensmitteleinzelhandel | Food retailing | Australien | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Kundenbindungsprogramm | Lebensmittelhandel | Food trade |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2018.03.009 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011883180